StoryBrand Generator

Make your customer the hero. You are the guide.

1 The Hero

Your company / brand name

Your customer — who are they?

What do they want? (their goal)

2 The Problem — three layers

External — the tangible problem they face

Internal — how it makes them feel

Philosophical — why it's unjust / wrong

3 You Are the Guide

Empathy statement — show you understand their pain

Authority — why they should trust you

4 The Plan — 3 simple steps

STEP 1

STEP 2

STEP 3

5 Call to Action

Direct CTA — the main action (bold, specific)

Transitional CTA — low-commitment first step

6 The Stakes — what happens if they don't act?

7 The Transformation — paint the success

Live brand script